A corner way of living: Sumikko Garashi. Taking Kawaii back to the Tales of Genji

The kawaii craze can be traced back to Lady Murasaki. In her 11th century novel, The Tale of Genji, she used the word to refer to qualities which were pitiable, wretched, servile, wretched and forlorn. During the Shogunate period Japan became greatly influenced by Neo-Confucianism. This philosophy’s view of women was strongly patriarchial – women […]